So, instead of building a social community from the ground up, you can simply install a plugin that will do everything for you. There are a wide variety of WordPress themes that support the plugin and even companion plugins to enhance its functionality. The most popular way to do so is with BuddyPress, a feature-rich social networking plugin. While sites like Facebook and Twitter are large-scale social networks, it’s also possible to create a community-based site on WordPress. Whether your site users are leaving product reviews or engaging in conversation with other members, they’re vouching for your credibility. People trust that an active, engaged user base would only rally around a business that meets their needs. In addition, having a site with these features helps you establish your brand as a trusted authority. One of the draws to a social community site is that you’re guaranteed to find someone who shares your interests. Users can connect with their friends or total strangers, join groups relevant to their interests, and simply talk about what’s on their minds. Social networks help users build community and connections.
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